ISUZU | X-Rider 1.9L · Media innovation

AI-powered precision performance marketing.

Our AI-driven geofencing drove measurable footfall and engagement at ISUZU dealer locations across South Africa.

The challenge

ISUZU South Africa launched the new X-Rider 1.9L Double Cab in 2024 with strong product expectations. But initial retail performance was below forecast.

The brief

A digitally led, retail-focused campaign to drive high-intent showroom visits, test drives and requests for quotes.

The catch

A three-month window, 1 June to 31 August 2024, and a very limited budget of R200,000.

The insight

People needed a personal connection to the message. Using AI-powered geotargeting to hyper-personalise the advertising would make the offer immediately relevant, and make customers more likely to act.

Key tactics

  • AI-driven audience layeringReal-time location data, mobile behaviour and historical intent signals, like previous dealership visits and vehicle browsing, to qualify prospects.
  • Geofencing activationWe ringfenced high-density vehicle traffic zones within a 3–5 km radius of 40 key ISUZU dealerships.
  • Location-specific messagingDynamic creative optimisation delivered hyperlocalised ads with time-sensitive prompts.
  • Omnichannel retargetingRetargeted executions across Meta, Google Display, YouTube Shorts and Waze and Maps inventory.
A phone showing a satellite pinpointing a location on a map

Big results on a limited budget

  • 3,655Total showroom visits
  • 277High-intent digital leads: test drives, quotes and enquiries
  • R722Cost per lead
  • 5.2%Engagement rate
  • 38%Jump in click-through rate from June to August, through AI learning
  • 18%Less lead attrition from dealer-specific retargeting
R200,000. Three months. 3,655 showroom visits.
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Silver, MMA SmartiesISUZU X-Rider 1.9L, Real Time Marketing Success.

  1. Ad: Purchase the new ISUZU X-Rider 1.9 Double Cab from R8 742 pm
  2. Three hyperlocalised ISUZU X-Rider ads

More work

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