Home » Work » HONOR | 400 Series Launch
HONOR | 400 Series Launch · PR, Influencer & Media
For the HONOR 400 Series launch, we localised an international campaign through creators and popular culture influencers rather than technology influencers.
Use Key Opinion Leaders and traditional PR to build awareness, excitement and visibility at the moment of the HONOR 400 Series launch, spotlighting innovation, performance and design.
Localise an international campaign so it resonates and becomes part of culture. Lead with creators and popular culture influencers, not technology influencers.
A 360 PR campaign. Our Key Opinion Leaders invited consumers into the world of HONOR through storytelling that spoke their language, letting the product features blend effortlessly into their lifestyles.
It showed clearly that the HONOR 400 Series wasn’t just an add-on, but an important part of their everyday. Supported by media planning and buying for HONOR.
Not just an add-on. Part of their everyday.
AI-powered precision performance marketing
Numbers are beautiful. But we should never let them consume us.
A new record high for tourist arrivals
A spicy social idea that became Unilever’s #1 new product of the year
Can data really see the human behind the numbers?
Rebuilding trust in KFC’s flagship charity
Inventing the Fast Track lane for the ultimate premium brand experience
Unilever’s best-performing TikTok campaign and its #1 new product of the year
Relaunching one of Africa’s Big 5 Banks
Turning everyday spending into joy and value
