Press · Financial Times · May 2026Avatar ranked #1 Fastest Growing Agency in Africa by the Financial Times#23 overall on the FT and Statista’s Africa’s Fastest-Growing Companies 2026.
Results · 2025Come Find Your Joy helps deliver a record 10.48m tourist arrivals“Exceptional performance, driven by strong destination marketing,” says Minister de Lille.
Award · Nov 2025Absa Go Beyond wins Best in CraftPlus a Craft Mention at South Africa’s Craft Awards.
Award · 2025Most Effective Creative Agency in SARanked #1 for creative effectiveness in the SCOPEN study.
AwardNational Lottery “Numbers” wins twice at the World Lottery AssociationBest Responsible Gaming and Best New Media Advertising.
Award · 2024Robertsons Spice Masters named Unilever’s #1 New Product of the YearA social idea that drove a 22.5% sales uplift.
Rankings#1 Black-owned agency at the Loeries and Pendoring#5 overall at the Loeries, #2 overall at Pendoring.We were founded with one simple mission: to liberate African creativity. For the world. For African creatives, our clients, our communities and the continent we live in.
We have opened the doors to the industry for a new generation of talent that would never have found its way into the industry without us.
Avatar and A.I.
As Africa’s largest Black-owned creative agency, we are actively working on the evolution of A.I. to create a deeper understanding of the culture and idiom of African life, in what is fast becoming the architecture that shapes the digital economy.
Can data really see the human behind the numbers?
Rebuilding trust in KFC’s flagship charity
Inventing the Fast Track lane for the ultimate premium brand experience
Unilever’s best-performing TikTok campaign and its #1 new product of the year
Relaunching one of Africa’s Big 5 Banks
Loeries 2026 • Campaign Silver, Radio Station Commercials • Corruption Watch
Loeries 2026 - Craft Certificate, Radio Performance • Corruption Watch
#1 Fastest-Growing Agency in Africa · Financial Times 2026
#1 Ranked Black Owned Agency (#5 overall)
#1 Black owned agency (#2 overall)
Most Effective Creative Agency in SA 2025
Multiple winners 2025
Winner, First for Mza’taal
#1 ranked for original creative
Ranked top 3 in SA
Entrepreneurial energy meets big brand scale
Avatar is built on cooperation. Independent businesses, each with their own identity, working together when clients need more.
This model allows us to move with agility and deliver seamlessly across disciplines with a single source of truth. It’s a way of working shaped by our context: delivering cultural fluency at scale.
Creative agency
Johannesburg (HQ)Creative agency
DurbanPublic relations
Media innovation, buying and planning
B2B growth practice
Zibusiso has been in the industry for the past 23 years running various agencies.
He is a World Economic Forum Young Global Leader, a finalist for the EY World Entrepreneur of the Year and 2025 Agency Leader of the Year.
He has completed management programs at Harvard and Yale Universities.
LinkedIn →In African communities, connection comes before conversation.
Tell us what you’re working on and the right person will get back to you.
