Who we are

AVATAR is an established and successful full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations, B2B consulting and media.

AVATAR unites a professional team of well over a 100 marketers in Johannesburg, Cape Town and Durban which consists of creatives, developers, writers, strategists, account managers, producers and many others. We keep creating ideas that impact some of the world’s most recognised brands including ISUZU, KFC, H&M, Tecno, BP, Nivea, Castrol, Nokia and Unilever to disrupt, challenge, and enhance consumer perception and participation, give your competitors sleepless nights, and impact your market position positively.

We are all about Imagining Growth Together for our clients, their customers and brands of all shapes and sizes. Let’s partner in deciding what’s next for your business, and then, let’s take it there by helping you build iconic brands, sales success, market growth, and a loyal as well as engaged customer base.

If we Imagine Growth Together – We can create Ideas That Move People.


Avatar Jozi is a born-digital, integrated agency placed at the intersection of South African culture in Johannesburg. Inspired by our purpose to cultivate ideas that move people, we create work that speaks to diverse audiences. Our office locations and our people are reflective of those audiences, enabling us to derive the human truth behind our data approach.

Avatar Cape Town is the retail heartbeat of the group. We are a client-centric team, intent on exploring and encouraging growth for our client portfolios via an omni-channel approach. We employ data-driven strategies that ensure business transformation across the various disciplines.

Avatar DBN is an award-winning, full-service agency specialising in FMCG, retail, below-the-line, and shopper communication. We deliver smart, insightful and relevant cross-channel brand experiences that move people – and our clients’ products.

Avatar PR is an agile team of thinkers, storytellers, data engineers, and connectors. As an award-winning agency, we build trust and take pride in engineering purpose-driven narratives across the entire media ecosystem, fusing data-driven creative, digital marketing and traditional public relations into a communications agency built for the future.

Avatar Media Agency Logo

We are a transparent, digital-first, data and tech-driven media agency with ROI being our foundation. We strategically integrate into the Avatar Group network to provide not just a media lens but also advise how different strategies from digital, brand and communication collide with media. We speak with our customers’ customer at the opportune moment, using the most engaging messages to drive them to take the desired action.

Resilience @ Avatar Logo

We are a B2B growth practice made up of entrepreneurs, strategists, designers, marketers, technologists, and creative content experience makers. United in a shared passion for your growth, we work with our clients to engage customers, influence sales prospects, rally employees and execute digital transformation programmes.

Fresh AF Logo

Fresh AF is a youth specialist marketing digital agency. We offer brands insights-driven, full-service marketing campaigns from concept creation through to content marketing, and everything in-between. We engage with over 100 000 young people monthly through our own platforms from which we derive the latest trends and insights.

Luckily there’s still the rest of Africa and the World.
That’s why we try even harder, every day.

Avatar’s DNA is all about passionate and caring individuals with an entrepreneurial spirit. Our goal is to Liberate African Creativity for The World. We want this for every single creative individual in Mzansi and on the continent, for every client, every brand, every business, every enterprise, all types of organisations, every start-up, and for every generation, in any sector. Unleash the African creative excellence that’s within you.

Steers Hit a Lick

Steers – Hit a Lick

Aromat - Miss Universe Virtual Dinner Party

Aromat – Miss Universe Virtual Dinner Party

Engen EngenXperiences

Engen – EngenXperiences

YOCO Shop the Streets Banner

YOCO – Shop the Streets

20 September 2023

M+N and Avatar announces key leadership changes

Johannesburg, 20 September 2023 – M+N, home of leading creative agency, Avatar, is thrilled to announce significant leadership changes that will drive the company's continued growth and creative excellence. Accomplished…
11 September 2023

Avatar opens access to young creatives through dynamic new initiative Avatar Creative Foundry

Calls for 2023 Nedbank IMC Conference participants to vote Johannesburg, 11 September 2023 – Avatar, South Africa’s largest independent creative agency today launches its groundbreaking initiative, the Avatar Creative Foundry…
Create Beyond Your CircumstancesThought
17 June 2020

Create beyond your circumstances

This week, we commemorate 44 years since we as a people stood up and fought for the right to exist on that fateful day in Soweto. The journey from then…
#BigQNarratives: SA Adland Can't Champion What It Doesn't UnderstandThought
9 April 2020

#BigQNarratives: SA adland can’t champion what it doesn’t understand

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and…