Absa

Behind the numbers

Who we are

AVATAR is an established and successful full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations, B2B consulting, and media.

AVATAR unites a professional team of well over 100 marketers in Johannesburg and Durban which consists of creatives, developers, writers, strategists, account managers, producers, and many others. We keep creating ideas that impact some of the world’s most recognised brands including ISUZU, ABSA, Bata, South African Tourism, Puma Energy, National Lottery, Snowflake, Robertsons and LegalWise to disrupt, challenge, and enhance consumer perception and participation, give your competitors sleepless nights, and impact your market position positively.

We are all about Imagining Growth Together for our clients, their customers and brands of all shapes and sizes. Let’s partner in deciding what’s next for your business, and then, let’s take it there by helping you build iconic brands, sales success, market growth, and a loyal as well as engaged customer base.

If we Imagine Growth Together – We can create Ideas That Move People.

GROUP OF SPECIALIST AGENCIES COLLABORATING

Avatar Jozi is a born-digital, integrated agency placed at the intersection of South African culture in Johannesburg. Inspired by our purpose to cultivate ideas that move people, we create work that speaks to diverse audiences. Our office locations and our people are reflective of those audiences, enabling us to derive the human truth behind our data approach.

Avatar DBN is an award-winning, full-service agency specialising in FMCG, retail, below-the-line, and shopper communication. We deliver smart, insightful and relevant cross-channel brand experiences that move people – and our clients’ products.

North Star is an agile team of thinkers, storytellers, data engineers, and connectors. As an award-winning agency, we build trust and take pride in engineering purpose-driven narratives across the entire media ecosystem, fusing data-driven creative, digital marketing and traditional public relations into a communications agency built for the future.

Avatar Media Agency Logo

We are a transparent, digital-first, data and tech-driven media agency with ROI being our foundation. We strategically integrate into the Avatar Group network to provide not just a media lens but also advise how different strategies from digital, brand and communication collide with media. We speak with our customers’ customer at the opportune moment, using the most engaging messages to drive them to take the desired action.

Resilience @ Avatar Logo

We are a B2B growth practice made up of entrepreneurs, strategists, designers, marketers, technologists, and creative content experience makers. United in a shared passion for your growth, we work with our clients to engage customers, influence sales prospects, rally employees and execute digital transformation programmes.

Luckily there’s still the rest of Africa and the World.
That’s why we try even harder, every day.

Avatar’s DNA is all about passionate and caring individuals with an entrepreneurial spirit. Our goal is to Liberate African Creativity for The World. We want this for every single creative individual in Mzansi and on the continent, for every client, every brand, every business, every enterprise, all types of organisations, every start-up, and for every generation, in any sector. Unleash the African creative excellence that’s within you.

NewsLeadership update at Avatar
22 July 2026

Leadership update at Avatar

Avatar today confirmed that Veli Ngubane has stepped down from his role as co-Chief Creative Officer, effective immediately. The Avatar leadership team, led by founder and Group CEO Zibusiso Mkhwanazi,…
NewsThe untold story of avatar: how AI and creativity powered it’s rise
24 June 2026

The untold story of avatar: how AI and creativity powered it’s rise

For years, one question quietly followed Avatar’s success:   How did a South African company become one of Africa’s most influential creative groups? Some said it was because Avatar was…
Create Beyond Your CircumstancesThoughtCreate beyond your circumstances
17 June 2020

Create beyond your circumstances

This week, we commemorate 44 years since we as a people stood up and fought for the right to exist on that fateful day in Soweto. The journey from then…
#BigQNarratives: SA Adland Can't Champion What It Doesn't UnderstandThought#BigQNarratives: SA adland can’t champion what it doesn’t understand
9 April 2020

#BigQNarratives: SA adland can’t champion what it doesn’t understand

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and…