The idea
In the age of AI, so much comes down to zeros and ones. But you are not just a number at the bottom of a statement. Can data really see the human behind the numbers?
Absa | Behind the Numbers · Pan-African brand campaign
The stories behind the numbers.
A first-of-its-kind experiment: can data really see the human behind the numbers?
The experiment
We invited award-winning Pan-African financial journalist Fifi Peters to do the most challenging interview of her career, with an AI clone of herself.
The conclusion was clear: our true potential is not in the numbers alone, it’s in our stories. And it matters. Absa. Your story matters.
What they said
An extraordinary unscripted conversation
IT News AfricaIt was like holding a mirror that didn’t judge, only listened
Fifi Peters, award-winning financial journalist
The making of
- 4 monthsIn research and development
- ½ millionKeystrokes
- 4,500Prompts
- 3,000+Lines of code
“Can data really see the whole story?”
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