Avatar Agency Group has noted a recent article published by BusinessTech referencing the Group and its founder, which contains financial figures and claims that were published without prior verification or engagement with the company.
We wish to clarify that Avatar Agency Group was not contacted for comment, fact-checking, or verification prior to publication. As a result, certain statements within the article — including references to revenue and scale — do not accurately reflect the company’s financial position.
For the avoidance of doubt, Avatar Agency Group does not recognise or endorse the figures reported in the article. Any external estimates or interpretations of the Group’s financial performance should not be regarded as official or verified.
Avatar Agency Group remains committed to transparency, responsible reporting, and accurate representation of its business operations. We have engaged the publication requesting correction or removal of the inaccurate information. To date, no response has been received.
We respect the role of the media in highlighting entrepreneurial stories, however, we encourage all publications to ensure factual accuracy and verification when reporting on privately held businesses.
Avatar Agency Group continues to focus on its core mission of building world-class creative and marketing capabilities across Africa, delivering value to clients, and growing sustainably.
Issued by:
Avatar Agency Group
29 September 2025