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Avatar Media Agency has announced the appointment of Donald Mokgale as its Managing Director.

Mokgale brings a wealth of knowledge, passion, and expertise in this new role, having been in the media industry for 16 years. His impressive track record speaks for itself, having worked at various global agencies over the years including Dentsu South Africa as Group Business Director where he was responsible for building a sustainable new business pipeline for the company, driving new innovative initiatives and rebuilding dentsu Location Services.

M&N Executive Chairman and founder of Avatar, Zibusiso Mkhwanazi says, “Our media businesses including Avatar Media Agency have showed phenomenal growth due to new business in the last year. In our continued drive to further grow media operations within M&N, we’ve brought in Donald to spearhead the growth of Avatar Media Agency and champion our differentiators within a competitive industry.”

Mokgale was previously the CEO of Out There Media Africa, a mobile telco driven business, Managing Director of Carat JHB (2019) and General Manager of Posterscope SSA (2018). In dentsu, he grew from a junior planner to opening offices in Ghana and step changing the Kenya office in 2017.

“My vision for the business is to build on the success and reputation of Avatar Media Agency, deeply partner with our clients and grow their revenues, ” says Mokgale.


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