Creating a Pop Culture Icon on Africa’s Biggest Stage
Insight:
We were briefed with a clear strategic insight –
Football is great but with the Power of Teno Al in your hands, theres no stopping how far you can go.
Execution:
We gave the Power of Teno Al to AfroBeats-sensation Joe Boy. With Teno as his wingman, he created and mastered the Official Song of CAF 2025 with DJ Voyst.. Kicking off the celebration on the offical opening stage and Powering the. experience across Africa in a MUltichannel, multi execution campaign. Targeting Key Markets across East West and North Africa
The tournament is still in play and results are being compiled.*