The idea
In the age of AI, so much comes down to zeros and ones. But you are not just a number at the bottom of a statement. Can data really see the human behind the numbers?
To find out, we designed a first-of-its-kind experiment.
We invited award-winning Pan-African financial journalist Fifi Peters to do the most challenging interview of her career, with an AI clone of herself.
The conclusion was clear – our true potential is not in the numbers alone, it’s in our stories. And it matters.
Absa. Your story matters.