Client: South African Tourism
Agency: Avatar Jhb

The most important job we had is to capture WHAT IT FEELS LIKE to see the world through the eyes of a child again. To trigger the emotional state that awakens the child inside. Our commercials feature travellers in South Africa who are invited to play and allow themselves to rediscover their sense of wonder and see South Africa through the eyes of a child.
In these films we showcase key experiences across the 9 provinces.

The emotional connection was critical, and music is one of the most important emotional drivers we have.

We worked with Music legend Vusi Mahlasela. Few artists in the world can capture the soul and spirit of a nation as beautifully as Vusi. The moving Zulu lyrics and the melodies that are woven into the tapestry of the music echo the music that has spanned generations of South African experiences, from the sounds of the liberation struggle in the anti-apartheid era, through the Mandela years, to the current day.