Client: H&M
Agency: Avatar Jhb

Avatar launched a campaign rebuilding trust, reconnecting with the fans of fashion  in South Africa and establishing H&M’s credentials as company with deep respect  for, and understanding of the diversity and cultures of the South African people. 

 Avatar was invited to H&M’s Global Headquarters in Sweden to conduct African Consumer Immersion workshops and share insights on diversity with their global marketing team. A process rolled out to their global stores. 

Turning negative sentiment growth of 70% into Store growth of 357%.