Client: Tecno
Agency: Avatar Jhb

After winning the Global pitch against the powerhouse agency groups in London, we became the first South African Agency entrusted with the global launch of a Tech Brand. Ensuring the brand resonated with audiences in RUSSIA, AFRICA, NIGERIA, KENYA, SEA, TURKEY and INDIA.

We made use of language and cultural experts in each country where the work was being rolled out, to conceptualise scripts in the various languages to ensure that the essence of the message was not lost in translation.

We consulted with regional cultural experts to ensure that we adhere to cultural nuances and norms, that would resonate with the audiences in their respective markets.

Sales beat all targets, outselling Apple and Samsung. With cumulative impressions of over a billion.