Avatar Agency Group About Icon


Avatar Agency Group Logo Icon

Who we are

AVATAR is an established and successful full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations, B2B consulting and media.

AVATAR unites a professional team of over 100 marketers in Johannesburg, Cape Town and Durban which consists of creatives, developers, writers, strategists, account managers, producers and many others. We create ideas which impact some of the world’s most recognised brands including KFC, Tecno, BP, Nivea, Nokia and Unilever to disruptive challenger brands like us.

We help our customers of all shapes and sizes decide what’s next for their business, and then we take them there by helping them build great brands and engaging customer experiences.

We are all about creating ideas that move people.

Group of specialist agencies collaborating
Avatar Agency Group Logo

Avatar Jozi is a born-digital, integrated agency placed at the intersection of South African culture in Johannesburg. Inspired by our purpose to cultivate ideas that move people, we create work that speaks to diverse audiences. Our office locations and our people are reflective of those audiences, enabling us to derive the human truth behind our data approach.

Avatar Agency Group Logo

Avatar Cape Town is the retail heartbeat of the group. We are a client-centric team, intent on exploring and encouraging growth for our client portfolios via an omni-channel approach. We employ data-driven strategies that ensure business transformation across the various disciplines.

Avatar Durban Logo

Avatar DBN is an award-winning, full-service agency specialising in FMCG, retail, below-the-line, and shopper communication. We deliver smart, insightful and relevant cross-channel brand experiences that move people – and our clients’ products.

Avatar Public Relations Logo

Avatar PR is an agile team of thinkers, storytellers, data engineers, and connectors. As an award-winning agency, we build trust and take pride in engineering purpose-driven narratives across the entire media ecosystem, fusing data-driven creative, digital marketing and traditional public relations into a communications agency built for the future.

Avatar Media Agency Logo

We are a transparent, digital-first, data and tech-driven media agency with ROI being our foundation. We strategically integrate into the Avatar Group network to provide not just a media lens but also advise how different strategies from digital, brand and communication collide with media. We speak with our customers’ customer at the opportune moment, using the most engaging messages to drive them to take the desired action.

Resilience @ Avatar Logo

We are a B2B growth practice made up of entrepreneurs, strategists, designers, marketers, technologists, and creative content experience makers. United in a shared passion for your growth, we work with our clients to engage customers, influence sales prospects, rally employees and execute digital transformation programmes.

Fresh AF Logo

Fresh AF is a youth specialist marketing digital agency. We offer brands insights-driven, full-service marketing campaigns from concept creation through to content marketing, and everything in-between. We engage with over 100 000 young people monthly through our own platforms from which we derive the latest trends and insights.

“We're only the largest 100% black owned agency group in South Africa...but there is still the rest of Africa and the World. That's why we try even harder, every day”

Avatar Agency Group Leadership Icon


Avatar Agency Group Culture Icon


Avatar’s DNA is all about passionate and caring individuals with an entrepreneurial spirit. We have to balance the right amount of science
with the perfect blend of magic and we have to master the art of ideas that move people.

Avatar Agency Group Work Icon


Steers Hit a Lick

Steers – Hit a Lick

Aromat - Miss Universe Virtual Dinner Party

Aromat – Miss Universe Virtual Dinner Party

Engen EngenXperiences

Engen – EngenXperiences

YOCO Shop the Streets Banner

YOCO – Shop the Streets

Avatar Agency Group News Icon


Mohlalefi Lentsoane as Executive Creative DirectorNews
7 June 2024

Avatar appoints Mohlalefi Lentsoane as Executive Creative Director

Johannesburg— 4 June 2024 — Building on the significant growth and success of the agency over the past year, the creative leadership of Avatar is moving forward to the next…
23 May 2024

Avatar wins big at Unilever with Robertsons Spices account as strategic and creative lead agency

Johannesburg, 23 May 2024 – Avatar, a leading full-service marketing agency, is thrilled to announce that it has been awarded the Robertsons Spices account as its strategic and creative lead…
Avatar Agency Group Thought Icon


Create Beyond Your CircumstancesThought
17 June 2020

Create beyond your circumstances

This week, we commemorate 44 years since we as a people stood up and fought for the right to exist on that fateful day in Soweto. The journey from then…
#BigQNarratives: SA Adland Can't Champion What It Doesn't UnderstandThought
9 April 2020

#BigQNarratives: SA adland can’t champion what it doesn’t understand

by MarkLives (@marklives) Is adland embracing an African narrative? Are South African advertising agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate American and…